Strategic and conceptual approaches for the main economic sectors e.g. automotive, finance, healthcare, logistics or energy.
Marketing Strategies
- Sales and marketing audits and analysis
- Evaluation, revision, and development of marketing strategies
- Development of strategies for sales, aftersales, communication, distributer, retail
- Consulting for brand-positioning and competitive differentiation Acquisition of strategic partners for brand cooperations
Concepts for Segmentation
- Market and target group segmentation
- Evaluation of segmentation-concepts and development of new approaches (Sinus, Limbic, Sigma ect.)
- Development and implementation of buyer-persona concepts
Analysis & Evaluation
- Desk research of relevant data from market researches, field studies etc.
- Long term market observation and ad hoc research
- Benchmark analysis and benchmark studies
- Process analysis (purchase process, customer journeys, communication channels etc.)
- Planning, contract awarding procedure and supervision of individual market research projects
Execution & Management
- Development of plans for implementation, support for roll-out
- Planning and managing of strategy workshops
- Development of roadmaps and budget plans