Complete range of customer-centric and data-based marketing services.

below GmbH: Leistung - Expertise Dialogmarketing - CRM- und Dialogstrategie

CRM- and Dialogue Marketing Strategy

  • Development of CRM-Systems to find, keep and win back customers
  • Loyalty-programs, word of mouth/tell-a-friend strategies
  • Target group segmentation and communication concepts
  • Trainings and workshops
below GmbH: Leistung - Expertise Dialogmarketing - Werbemittel-Kreation

Creation of Marketing Materials

  • Development of all direct marketing measures (digital/print)
  • Individualization/personalization
  • Development of corporate design
  • Dummy-production
below GmbH: Leistung - Expertise Dialogmarketing - Kampagnenmanagement

Campaign Management

  • Touchpoint and process management
  • Selection and use of tools
  • Media planning
  • Time/budget planning
  • Project management
  • Definition, distribution and controlling of KPIs
below GmbH: Leistung - Expertise Dialogmarketing - Kampagnenmanagement

Services for Direct Marketing

  • Address and data management
  • Media production
  • Management of fulfillment and logistic
  • Support for telemarketing and service-centers (outsourcing)
  • Response-management and success evaluation