Complete range of customer-centric and data-based marketing services.
CRM- and Dialogue Marketing Strategy
- Development of CRM-Systems to find, keep and win back customers
- Loyalty-programs, word of mouth/tell-a-friend strategies
- Target group segmentation and communication concepts
- Trainings and workshops
Creation of Marketing Materials
- Development of all direct marketing measures (digital/print)
- Individualization/personalization
- Development of corporate design
- Dummy-production
Campaign Management
- Touchpoint and process management
- Selection and use of tools
- Media planning
- Time/budget planning
- Project management
- Definition, distribution and controlling of KPIs
Services for Direct Marketing
- Address and data management
- Media production
- Management of fulfillment and logistic
- Support for telemarketing and service-centers (outsourcing)
- Response-management and success evaluation