Cross-media campaigns, development and roll-out of CRM-programs, content-management, POS-marketing – we are specialists for complex projects. Take a look at our strategy and creative work!
The multi-stage sales- and CRM-programs of the automotive sector are very complex – consequently, the digital change is particularly challenging for the respective brands. below is the lead agency for the digital marketing of PEUGEOT Germany. Working in close partnership with the French brand, we make the most of their digital possibilities. We are responsible for the content-management and SEO of their various websites, create landing-pages, develop SEM- and email-marketing-campaigns and newsletters, update their apps and make sure their digital communication is always up-to date.
Vattenfall is a leading European energy company. Their new omnichannel strategy combines online and retailer sales channels to drive more sales, increase revenue and offer a new brand experience in real, physical stores. below developed the concept for the roll-out of their new strategy in Germany and is responsible for the realization of the stores. (location scouting, development of store concept, POS-design, development of communication and marketing material, HR)
ŠKODA AUTO DEUTSCHLAND
During the last years, ŠKODA won new clients and market shares with lightning-fast speed. The brands professional dialogue marketing is one of the main reasons for its astonishing success not only in the B2C market, but in the B2B market (fleet) as well. Since 2005 below is responsible for all dialogue marketing measures for both market segments. Our crystal-clear task: to strengthen and to expand the market position of SKODA AUTO Deutschland. One example of our many campaigns is a mailing targeted to B2B clients in the small trade sector and the building industry. The campaign presented the models SKODA OCTAVIA COMBI, SUPERB COMBI and FABIA. Have a look at our mailing campaign.
The Swedish IKANO bank was established by the founder of IKEA. Today, it is one of the most important banks in Scandinavia and has a German branch as well. Below supports the German division with numerous online and offline marketing measures such as direct mailings, website optimization, (content, SEO, user experience) and campaigns for new products and services. For the launch of the new IKEA credit-card below developed the key-visual and claim as well as mailings, POS-material for the IKEA stores and OOH-material.
SIX DAY BERLIN
Six Day Berlin is the world’s oldest six day track cycling event – and very much alive. Six day track cycling is a unique blend of tradition, the performance of world class cyclists and a fantastic party atmosphere. When Six Day Berlin became part of the worldwide Six Day Cycling Series below was recruited to modernize the event. Below developed an elaborate concept and implemented the new ideas and measures step by step. The result: an entirely new, professional sports event with an exciting entertainment program that caters to a very diverse audience plus a growing a growing international TV-coverage.